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  • Business Models

    C2C (Consumer-to-Consumer)

    C2C or consumer-to-consumer, customer-to-customer or citizen-to-citizen is the business model that facilitates commerce between private individuals. Whether it's for goods or services, this category of e-commerce connects people to do business with one another.
    This is often the model used when individuals sell their possessions on classified sites such as Gumtree. It is also a common model used by side businesses. 

    B2M (Business-to-Many)

    B2M or business-to-many is a business model of a business that sells their goods or services to other businesses as well as to consumers. Unlike B2B companies that only engage themselves with other businesses or retail companies (B2C) that only sell to consumers or end users, B2M companies do both.

    It is important to understand that just because an organization sells to both other businesses and consumers this does not mean that they target their products and services to everyone. B2M companies, like any other type of company, have a more specific target audience.

    B2G (Business-to-Government)

    B2G or business-to-government is a business model that refers to businesses selling products, services or information to governments or government agencies.
    Procurement divisions provide a way for businesses to bid on government projects or products that governments might purchase or need for their departments.  

    B2C (Business-to-Consumer)

    B2C (business-to-consumer), is a business model based on transactions between a company, that sells products or services, and individual customers who are the end-users of these products.
    In B2C businesses sell products or services directly to consumers and happens at the end of the supply chain, on contrast to B2B (business-to-business) where companies trade with each other which happens further up the supply chain.

    B2B (Business-to-Business)

    B2B (Business-to-Business) is a type of business model (sometimes called a sales model) where exchange of goods and services take place between two or more businesses such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. The consumer, usually isn't involved in these types of models and come into play only at a later stage (usually when they buy from the retailer).
    Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer (B2C). 
  • At its simplest a business model is simply how you plan to make money. It is the basis for the plan you choose for your company to make it successful. The business model describes how the company is positioned within its industry's value chain, and how it organises its relations with its suppliers, clients, and partners in order to generate profits. 

    A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction and modification is also called business model innovation and forms a part of business strategy.

    In theory and practice, the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, sourcing, trading practices, and operational processes and policies including culture.

    Your business model will influence the Sales Channel(s) you use as well as your Marketing, Advertising & Sales.

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