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  • Our Framework Explained

    A framework is defined as "a basic structure underlying a system, concept, or text". It provides structure as a whole, many people want to do something but don't know how to go about it, by following a framework that sets parameters it is easier to understand "where to next".
    The most important part when following a framework is to read and understand. No, seriously, it is paramount to read and understand what is going on.

    Our goal with sb2sb.com is to build an ecosystem for our members, where they can start, run, grow, fund and sell their business. If they fail, fail gracefully and be able to get up with the lessons they learnt. The sb2sb.com framework is the foundation to using our platform and running a business in South Africa using our platform as it allows you to follow a structure.

    Entrepreneurs use frameworks in many parts of business to guide their strategy. We have divided our framework into four parts: Starting, Running, Growing and Funding a Business. Within this structure there will be frameworks (most suited to our environment) to guide the various stages of your business, so think of our framework as a framework of frameworks. We use the following frameworks within our own:
    Business Plan
    - Lean planning
    Starting a Business
    - Effectuation Theory
    Running a Business
    - Porter's Five Forces
    - Porter's Generic Strategies
    Growing a Business
    Funding a Business


    Our framework can help you in various stages of your business (start, grow, fund, save and even sell), is made up of various sections where you can find information, get advice and ask help from other entrepreneurs in the community. You can also use the framework to compose your business plan step-by-step. Now be warned this is not a one size fit all approach, we cannot tailor the framework for every industry and every scenario out there, for specific information, you need to use it in conjunction with the community.

    Click on each link for a detailed explanation.

    Each section of our framework will contain information, pages and links to the community where you can ask questions and discuss it further. Use it as required.


    Business Plan

    Starting, Running, Growing and Funding a business

    Starting a business
    - Business Idea Generation
    - Help with Business Idea

    Running a business
    - Business Model
    - Business Strategy
    - Business Management

    Growing a business
    - Sales Channels
    - Advertising, Sales & Marketing

    Funding & Finance
    - Budget
    - Use of funds

    Supply Chain, Value Chain and Logistics

    Supply Chain
    - Raw Materials
    - Manufacture
    - Wholesale
    - Retail

    Value Chain
    - Skills
    - Equipment
    - Materials
    - Products
    - Services

    - Transport
    - Warehousing
    - Distribution

    Existing Businesses

    Buying & Selling a Business
    - Buying a Business
    - Selling a Business
    - Investing in a Business

    Saving a Business

    Any ecosystem depends on the macro environment in which it operates. South African is a challenging place to do business and its getting worse. We have to look at how we can navigate the South African market and adapt to whatever changes. We believe that South Africa is on an unsustainable trajectory and needs structural change to recalibrate to match the reality of being a poor African country. We believe the reason the majority of solutions have failed is because SA is being seen for what it is not. If a country is 10% rich and 90% poor then it is a poor country and no European or Western concept adopted from a wealthy, high-skilled country will work.

    We believe this reality is many small businesses employing few people rather than a few large businesses employing many. When we say "a lot of small businesses" we mean normal people, self employed individuals. This will make South Africa more resemble its African peers. This is where our think tank Smuse comes into play were we look at large-scale challenges. 

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