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  • Starting Your Business

    Business Idea Generation "The Idea"

    Use this if: You don’t have a business. And don’t have an idea yet.  If you need advice choosing a business idea
    You use this if you don’t have an idea yet and you need advice choosing the right business.
    Please follow the recommended question template.

    How this fits into your business plan: 

    1. Value Proposition
    A one-sentence description about your business.
    Question to answer: What value will your business bring to your customers? What are you going to do?


    Help with Business Idea
     

    Use this if: You don’t have a business (yet). But have an idea and need help refining and executing idea. 
    Please follow the recommended question template.

    Refining The Idea

    How this fits into your business plan:

    2. Market Need / Problem worth solving

    The “problem” your product is responding to by being in the market.

    Why do people need your product / service? Do they really?

    Market need and your solution (proceed to next section)

    What do you do

    Market need: What problem does your business solve for your customers? If you aren’t solving a problem for your customers, you are going to have a hard time building your business.


    Interdependence Tip 
    A summarised version of the above components can be used in the following way:

    On your business card
    On a brochure
    On your websites "About" page
    On your business profile

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